E-Commerce
Taught by Joost De Geyter.  Click here for Joost's profile.

E-commerce and social media technologies are not only reshaping the world of business and communications, but changing the way we relate to each other as humans.  This class will explore the key concepts behind e-commerce technologies and how to leverage them for business.  We will provide an overview of what it takes to start up your online business.

Additionally, we will explore how Internet technologies provide opportunities to manage businesses more cost effectively and solve business problems.  Students will be introduced to the full range of Internet technologies and their impact on business in order to understand how Internet and corporate intranets can be used to conduct commerce, provide content, create communities, work collaboratively, train employees, and manage employees remotely.  You will gain familiarity with security issues affecting the Internet and corporate intranets and learn to analyze the costs and benefits of implementing an Internet or intranet solution.

Some of our time will also be dedicated to learning how to design a purchase experience that encourages customers to buy your product or service.  Discover Web and e-mail marketing tools and other ways to use the Internet to deliver your advertising message, such as Google rankings.  For example, optimizing for Google's Analytics, how to clean up your Web site for a Google visit in order to attain and maintain top rankings in your keyword areas.  We will also discuss the future of search engines, weighing the costs and benefits of different advertising methods and how to select the ones that are most appropriate for your product or service.

This is a hands-on course which covers the general concepts and skills involved in the technical side of setting up and customizing your eCommerce business, including credit card and order processing features.  We will cover security, customer privacy, building an online store, and developing and integrating customer service and policies.  The following topics will be included:

E-Commerce Basics
Accepting credit cards online
Static vs. Dynamic Sites
Databases: the core of the E shop
Choosing a Shopping Carts system
Basic Elements of a Shopping Cart
Setting up a Magento eCommerce software platform
Deploying the Shopping Cart
Setting Up the Store
Customer Satisfaction

Course Title: E-Commerce
Tuition Fee: RMB 3200
Materials Fee: RMB 250

Spring Session 2012: March 6th to May 13th

Section A: Tuesday mornings (10:00 AM - 12:30 PM)
10 weeks from March 6th to May 8th (Course Code: EC103)
Location: ELC Learning Center

Section B: Tuesday evenings (6:30 PM - 9:00 PM)
10 weeks from March 6th to May 8th (Course Code: EC104)
Location: ELC Learning Center

Section C: Sunday mornings (10:00 AM - 12:30 PM)
10 weeks from March 11th to May 13th (Course Code: EC105)
Location: ELC Learning Center

CLICK HERE TO REGISTER FOR THIS COURSE

Registration Procedure:
Please register online first to reserve your place.  You will then receive a confirmation email with further details.  Next, payment must be made on site at the ELC Learning Center during the payment dates shown below (you can come in person or send someone).

Tuition payment for the Spring Session 2012 will take place from 11:00 AM to 4:00 PM, from Monday, February 20th through Monday, February 27th, 2012.  Payments will be received in the Registration Office at the ELC Learning Center.  Click here for map.

Please note: classes are kept small for the students' benefit (generally between 8 and 12 people).  Register early to reserve your place.  Payment must be received on time to complete your enrollment and maintain your reservation in the class(es) for which you have registered.  (Any course that does not meet sufficient enrollment may be cancelled and a full refund provided upon presentation of your original receipt.)