E-Commerce

Web 2.0 and social media technologies are not only reshaping the world of business and communications, but changing the way we relate to each other as humans.  This class will explore the key concepts behind social media and Web 2.0 technologies and how to leverage them for business.  We will provide an overview of blogs, wikis, podcasts, vlogs (video blogs), social networks, social bookmarking, collaboration tools, mashups, "second-life" virtual spaces and Web service, and how they relate to B2B, B2C, and C2C.  We will also discuss the foundational concepts that support Web 2.0 including tagging, participation, the wisdom of crowds, the do-it-yourself (DIY) movement, and the implications of these phenomena for e-commerce and corporate communication.

Additionally, we will also explore how Internet technologies provide opportunities to manage businesses more cost effectively and solve business problems.  Students will be introduced to the full range of Internet technologies and their impact on business in order to understand the Internet or corporate intranets can be used to conduct commerce, provide content, create communities, work collaboratively, train employees, and manage employees remotely.  You will gain familiarity with security issues affecting the Internet and corporate intranets and learn to analyze the costs and benefits of implementing an Internet or intranet solution.

Some of our time will also be dedicated to learning how to design a purchase experience that encourages customers to buy your product or service.  Discover Web and e-mail marketing tools and other ways to use the Internet to deliver your advertising message, such as Google rankings.  For example, Google's PageRank, how to clean up for a Google visit, showing up and maintaining top rankings.  We will also discuss the future of search engines, weighing the costs and benefits of different advertising methods and how to select the ones that are most appropriate for your product or service.

Finally, the below topics will be introduced for a basic understanding and brief discussion of their relevance to the above areas:

Electronic funds transfer
Supply chain management
Internet marketing
Online transaction processing
Electronic data interchange (EDI)
Automated inventory management systems
Automated data collection systems
Tools of the (e)Trade (e.g. hardware, software, technical know-how)
Merchant Accounts
Manually Processing Cards
Electronic Payment Options
Shopping Cart Software
Using Third-Party Vendors
Security Issues
Digital Security Certificates
Encryption and Secure Servers
BBB Online Seals
Privacy Policies
Merchant Security

The goal of this course is not only to educate the students about the plethora of technologies available online today; but, more importantly, how to bring these technologies to bear in relation to each student's business objectives and online presence.

Course Title: E-Commerce
Tuition Fee: RMB 3200

Fall Session: October 7th to December 13th

Section A: Tuesday mornings (10:00 AM - 12:30 PM)  Registration Closed
10 weeks from October 7th to December 9th (Course Code: EC107)
Location: ELC Learning Annex

Section B: Tuesday afternoons (1:00 PM - 3:30 PM)  Registration Closed
10 weeks from October 7th to December 9th (Course Code: EC108)
Location: ELC Learning Annex

Section C: Tuesday evenings (6:30 PM - 9:00 PM)  Registration Closed
10 weeks from October 7th to December 9th (Course Code: EC109)
Location: ELC Learning Annex

Section D: Saturday mornings (10:00 AM - 12:30 PM)  Registration Closed
10 weeks from October 11th to December 13th (Course Code: EC110)
Location: ELC Learning Annex

THERE IS CURRENTLY NO AVAILABILITY FOR THIS COURSE

Registration Procedure:
Please register online first to reserve your place.  You will then receive a confirmation email with further details.  Next, payment must be made on site at the ELC Learning Annex during the payment dates shown below (you can come in person or send someone).

Tuition payment for the Winter Session will take place on Saturday and Sunday, February 7th and 8th, 2009, at the ELC Learning Annex between 10:00 a.m. and 1:00 p.m..  Click here for map.

Please note: classes are kept small for the students' benefit (generally between 6 and 12 people).  Register early to reserve your place.  Payment must be received on time to complete your enrollment and maintain your reservation in the class(es) for which you have registered.  (Any course that does not meet sufficient enrollment may be cancelled and a full refund provided upon presentation of your original receipt.)
 

For detailed information, please feel free to contact one of our program coordinators: Telephone: 55889133 Fax: 55889133 EMAIL: inquiry(at)shanghai-classes.com
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